Yoga Happens

March 22, 2013

 Our lookbook photo-shoots are very important to us, they are a way to tell a story about a new series of designs. There is lots of planning involved in these shoots, from co-ordinating models, make-up artists, locations, samples, accessories, shoes... just to name a few things! Planning is key, especially when we take the shoot on location. So when we were shooting SS13, and got to one of our pre-scouted locations, we were surprised to come across a beautiful Yogi. A woman, whose yoga skills were on par with masters. We decided to flow with the situation, and continue as planned. She continued in this area for hours.  She did take a small break from her meditative body movements to offer to re-locate for us, an act of true karmic beauty. Her presence in the photos add a lovely calm contrast to the bold, upbeat prints in the clothing.

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