Prepping a Photoshoot

We just spent 3 days in the photo studio, prepping and shooting our spring/summer collection!

Lot's of planning lead up to the days we spent building sets, setting up lighting, and planning and coordinating outfits. We thought we'd give you a glimpse of what goes into a photo for us!

Lookbook Inspiration:

We recently stumbled upon these fantastic wall flats from Inhabit Living. They embody the midcentury modern vibe that inspires Bergstrom Originals!

After sourcing them from Vancouver, we got busy mounting them onto lightweight & mobile boards:

Propped up, lights on, and insert model --->

We can't wait to show you our new lookbook that we created with this set! Coming mid-march!